Tag: Value proposition

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Argumente de vanzare (2/4)

“Some of the greatest inventions are not new ideas, they are two old ideas coming together for the first time.” Stefanos Zenios, Stanford University   Metodologia de construire a argumentelor de vanzare a fost dezvoltata pe baza a doua concepte, poate insuficient folosite de catre companiile romanesti: “Blue Ocean Strategy” si “Battle cards“. 1. Construirea […]
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